More than 50 Canadian artists have collaborated to record an anthem in support of Kids Help Phone’s largest youth mental health campaign.
The single “What I Wouldn’t Do (North Star Calling)” was released on Thursday and includes over 50 artists from across the country. The video for the song was also released and shows a compilation of artists singing into a microphone. Artists involved in the anthem include Alessia Cara, JESSIA, Johnny Orlando, JP Saxe, Rêve, Roy Woods, The Reklaws, TOBi, Tyler Shaw and more.
The Feel Out Loud campaign has a fundraising goal of $300 million to expand access to Kids Help Phone’s e-mental health services throughout the country by 2024.
All collected proceeds generated from the single will be donated to Kids Help Phone, which is a national free, confidential, 24/7, multilingual e-mental health service dedicated to youth.
The charity’s founding partners, Bell Canada and BMO Financial Group, have each pledged $15 million to the movement.